With a degree in Textile Design from NIFT Mumbai, Jhinal brings a deep-rooted passion for prints, patterns, and fabric innovation to every piece she creates. Her journey in design began with a love for color and texture, which soon evolved into a full-fledged pursuit of apparel design that blends artistry with wearability.
Jhinal founded Novus with a vision to create clothing that tells a story—where each print is thoughtfully crafted and each silhouette reflects effortless elegance. Her creative eye and hands-on approach continue to shape the brand’s unique aesthetic, making it a go-to for those who appreciate detail-driven, contemporary fashion.
Founder & Creative Designer
